Here are the highlights:
1. Video is good for visual information – and that’s why interviews are often cut in the middle as they are boring to watch. it is an important point in my opinion especially for DIY content creators, as interviews are one of the cheapest content type to create.
2. Audio creates deeper relations between the listener and the speaker.
3. Text is a great tool to provide information as is.
Another important observation Chris is making, is that there is no one medium any more – you should use different types of media to deliver your message.
These are just the highlights – please go to the original post for more details.
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