One of my best friends decided to make a move and start blogging. He asked for my guidance, and instead of keeping it between us, I decided to post it here. So, here we go – welcome to the Ten Minutes Blogging School:
1. Choose a Platform – you are looking for a combination of flexibility and stability. Flexibility is the ability to add widgets, video players, badges and so on. Stability is the total uptime of the system. Therefore you need a well known service. I am using wordpress.com as it offers a good enough flexibility (they approve every application separately so not everything is working on their platfor
m out of the box) and they provide a reliable service. Another great thing about WordPress is that you can later install your own version of the platform and get maximum flexibility with zillion plugins that are av
ailable for the WordPress platform but not implemented in wordpress.com
2. Buy a Domain – so now you have a blog in wordpress.com. Its address looks like xxxx.wordpress.com. You don’t want that. Buy a domain (from Godady for example), upgrade your wordpress.com account by buying 10 credits ($10), and redirect the blog to that address. So instead of having a long and annoying address, you will have one tailored for you. It is very important to get this thing done first – so all the links to your blog from external resources will be done to the new URL.
3. Go to Feedburner and create an RSS feed – find the RSS feed address that wordpress.com gives you and “burn” it with Feedburner to get an independent RSS feed. The reason is that your RSS address is very important in order to maintain readership over time. If tomorrow you will decide to move to your own hosted wordpress platform, or change your bloggin infrastructure, you will still need to keep the original RSS feed address.
4. Choose the template you like and start writing!
That’s it for the technical stuff. Now for the real thing – Community and Promotion
5. Identify other blogs and sites in the same topics. Comment on them regularly with your blog address in the identification. other readers will find your blog this way, and you will get more incoming links
6. Add your blog link to your Facebook profile, and import its RSS feed to your notes. You can also open a Facebook group and invite your friends to it. Use it to keep in touch with your readers.
7. Add the blog to your Linkedin profile, in case it is relevant to your business, or you believe your business contacts will be interested in it.
10. Answer your comments – it is the way your readers communicate with you. It takes time but it worth the effort.
Is that it?
No, there are many strategies, and technics to write and promote a blog. But these things are the basics to get you going. Remember – write about your passion, you will have the best posts if you’ll do that.
Good luck to all the new bloggers among us!