If you read this blog regularly, you know by now that I am interested in content discovery methods for shows, blogs and music.
Tomorrow we will celebrate for the fifth BlogDay. The event, initiated and managed by Nir Ofir (yep, the same guy from blogTV), will help readers find new gems in the blogsphere.
Here is a short interview with Nir about the concept, and how he promoted it with zero marketing budget:
When did it all start?
BlogDay started in 2005 as an idea I had while attending Israel’s first blog conference in Tel Aviv.
How did it start?
I realized that the more blogs out there, the less each blogger tries to engage new blogs and bloggers and I thought that they need more chances to meet and discover other blogs and bloggers.
How many blogs were discovered through this event
I don’t have the exact numbers but I think that between 35,000 to 45,000 new blogs were introduced during each BlogDay but the buzz around it before and after generated about this amount of blog posts.
How did you create awareness to this effort without marketing budget?
I think that the 2 biggest parts of it are to create a really simple concept that everyone can understand and relate to and to have viral attributes as part of the concept which is telling the bloggers that you are recommending on about BlogDay. Most of the awareness wasn’t created by me but by blogDay “Ambassadors” that adopted the idea and spread it to their local blogospheres.
What people should do in order to be a part of the effort?
It’s very simple:
1. Find 5 new Blogs that you find interesting
2. Notify the 5 bloggers that you are recommending them as part of BlogDay 2007
3. Write a short description of the Blogs and place a link to the recommended Blogs
4. Post the BlogDay Post (on August 31st) and Add the BlogDay tag using this link: http://technorati.com/tag/BlogDay2007 and a link to the BlogDay web site at http://www.blogday.org
Don’t know about you, but I am looking forward to find new blogs out there!
Want to know more? Subscribe to my RSS feed or email list.
Technorati Tags: blogday, nir ofir, blogtv