Posts Tagged 'Content Discovery'

UPDATE: BlogTV New Homepage Signals Content Discovery as Main Differentiation – and They Launch a New Facebook Application

BlogTV launched toady their new homepage with the following sections:

1. Improved subscription process  – with email and twitter alerts, and future SMS integration. Though this feature was already in earlier in previous versions, now users can easily subscribe to new shows from almost any page at the site

2. “Upcoming” section – the most interesting feature is the new Upcoming part of the site. Sources in the company see this part as key to success of their site.This section will show in the feature shows users might like based on their preferences, their friends preferences and editors choice.

3. Featured shows section – handpicked by the editor, this section will help to promote new shows.

Company sources  believe that these features will create what they refer to as the first live Internet TV listing, and improve their position in the market.

It is interesting to see that BlogTV see content discovery as key to their success. Time will tell if this is another battle in the feature war against Ustream and operator11, or a knockout from BlogTV side. Somehow it seems to me that switching costs are so low in this market, that only brand and strong community tools can create a real differentiation in this market.


UPDATE – the company also launched a new Facebook application. The most interesting feature there in my opinion is the ability to see if any of your contacts are now live, and the ability to notify your friends easily on your show. See Techcrunch post for more details.


Come See New Shows – Right Here On Your Right…

As you can see, I’ve added Vod:Pod feed to my blog. Pressing the videos on the widget on your right will play them without leaving this site.

I see this feed as another method of content discovery. I will present there only shows that I find entertaining, interesting and worth watching.

The first three shows I’ve added are my all time favorites: Something To Be Desired, We Need Girlfriends, and Romeo Theater.

Hope you’ll enjoy these shows as much as I do.

This is also an open call for producers – please tell me about your shows – I’ll add the ones I like best to the widget, as well as interview the creators.

Enjoy your weekend.

Kfir Pravda

Blog Day – Smart Way To Learn About New Blogs Around The Globe

If you read this blog regularly, you know by now that I am interested in content discovery methods for shows, blogs and music.

Tomorrow we will celebrate for the fifth BlogDay. The event, initiated and managed by Nir Ofir (yep, the same guy from blogTV), will help readers find new gems in the blogsphere.

Here is a short interview with Nir about the concept, and how he promoted it with zero marketing budget:

When did it all start?

BlogDay started in 2005 as an idea I had while attending Israel’s first blog conference in Tel Aviv.

How did it start?

I realized that the more blogs out there, the less each blogger tries to engage new blogs and bloggers and I thought that they need more chances to meet and discover other blogs and bloggers.

How many blogs were discovered through this event

I don’t have the exact numbers but I think that between 35,000 to 45,000 new blogs were introduced during each BlogDay but the buzz around it before and after generated about this amount of blog posts.

How did you create awareness to this effort without marketing budget?

I think that the 2 biggest parts of it are to create a really simple concept that everyone can understand and relate to and to have viral attributes as part of the concept which is telling the bloggers that you are recommending on about BlogDay. Most of the awareness wasn’t created by me but by blogDay “Ambassadors” that adopted the idea and spread it to their local blogospheres.

What people should do in order to be a part of the effort?

It’s very simple:

1. Find 5 new Blogs that you find interesting
2. Notify the 5 bloggers that you are recommending them as part of BlogDay 2007
3. Write a short description of the Blogs and place a link to the recommended Blogs
4. Post the BlogDay Post (on August 31st) and Add the BlogDay tag using this link: and a link to the BlogDay web site at

Don’t know about you, but I am looking forward to find new blogs out there!

Want to know more? Subscribe to my RSS feed or email list.

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Can Someone Please Create The HBO Of Online Video?

Video sharing sites are all around the place. Since YouTube fame, everyone are trying to create portals that will capitalize on online video consumption growth.

Most of these players are offering wealth of video clips. Some are focusing on niche, some offer superior video quality and some are certain they have a differentiator but didn’t tell anyone yet.

But, at the end of the day, most market players are offering vast amount of content to their viewers – all in the name of content democratization.

Open and honest, I am a bit tired of that. I don’t want a lot of content – only good content. I don’t need another portal with tons of video clips – I want only the ones that worth something.

The area of content discovery is very complex, and I’ve written about it in the past. There is still a lot to be done in this direction.

But, is there a room for a site with only 10 shows, but all of them amazing (like Something To Be Desired and We Need Girlfriends)? Is there a place for a destination with  high quality content only – the best of web shows? In other words, does it make sense to create a brand that only broadcast the best shows, and is a sign of quality, just like HBO logo is for me?

What’s YOUR opinion?

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