Posts Tagged 'Untitled'

Microsoft campaign is getting (a bit) better

Here is the second video of Microsoft’s campaign:

A bit better, but still doesn’t match the Mac vs. PC one:

Ten Minutes Blogging School

One of my best friends decided to make a move and start blogging. He asked for my guidance, and instead of keeping it between us, I decided to post it here. So, here we go – welcome to the Ten Minutes Blogging School:

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1. Choose a Platform – you are looking for a combination of flexibility and stability. Flexibility is the ability to add widgets, video players, badges and so on. Stability is the total uptime of the system. Therefore you need a well known service. I am using wordpress.com as it offers a good enough flexibility (they approve every application separately so not everything is working on their platfor

m out of the box) and they provide a reliable service. Another great thing about WordPress is that you can later install your own version of the platform and get maximum flexibility with zillion plugins that are av

ailable for the WordPress platform but not implemented in wordpress.com

2. Buy a Domain – so now you have a blog in wordpress.com. Its address looks like xxxx.wordpress.com. You don’t want that. Buy a domain (from Godady for example), upgrade your wordpress.com account by buying 10 credits ($10), and redirect the blog to that address. So instead of having a long and annoying address, you will have one tailored for you. It is very important to get this thing done first – so all the links to your blog from external resources will be done to the new URL.

3. Go to Feedburner and create an RSS feed – find the RSS feed address that wordpress.com gives you and “burn” it with Feedburner to get an independent RSS feed. The reason is that your RSS address is very important in order to maintain readership over time. If tomorrow you will decide to move to your own hosted wordpress platform, or change your bloggin infrastructure, you will still need to keep the original RSS feed address.
4. Choose the template you like and start writing!

That’s it for the technical stuff. Now for the real thing – Community and Promotion

5. Identify other blogs and sites in the same topics. Comment on them regularly with your blog address in the identification. other readers will find your blog this way, and you will get more incoming links

6. Add your blog link to your Facebook profile, and import its RSS feed to your notes. You can also open a Facebook group and invite your friends to it. Use it to keep in touch with your readers.

7. Add the blog to your Linkedin profile, in case it is relevant to your business, or you believe your business contacts will be interested in it.

8. If you are on Twitter, use TwitterFeed to push your post to your Twitter friends. Use it carefully, and try to communicate using Twitter for other topics as well.

9. Constantly post your posts to Digg, Del.icio.us and StambleUpon

10. Answer your comments – it is the way your readers communicate with you. It takes time but it worth the effort.

Is that it?

No, there are many strategies, and technics to write and promote a blog. But these things are the basics to get you going. Remember – write about your passion, you will have the best posts if you’ll do that.

Good luck to all the new bloggers among us!

TV Challenge Part 2: Mark Cuban, Platforms and Messages

Mark Cuban wrote a thought provoking post about content and platforms:

…One thing is becoming increasingly clear, while more people are “snacking on Internet video“, the real “meal” continues to be TV….Events look great on HDTVs, whether they are sports, shows or movies. Quick hits and short clips are great for the internet. Sure some people will watch shows that perform better on other platforms on the net. We all use what we have available when its our only choice. Which is why so much video consumption online is in the office. Its our only choice. Replays and breaking news and anything that helps us kill time are what we will use our MIDS, PDAs, and phones for.

The platform is the message from viewers to content providers.

Reading his post made me think about the basics.

TV or TV Set?

In the past, TV and TV set were the same thing. You couldn’t watch TV shows, unless you had a TV set. TV sets where connected to a broadcaster which in turn provided content to TV sets.

Today the situation is different – you can buy TV shows in iTunes, or watch them online. Therefore, TV, at least for me, is a creative definition. The Wire is great TV. Olympics is a great TV event. But I can watch these events and shows on different devices – computers, HDTV sets, iPods, etc.

TV set is still the best way to watch long form content. It is the closest thing to movie theater you can get. Events, movies and high end shows will always look better on that set.

Internet – Distribution or Format?

The internet changed its form over the years. It is true that internet videos are short – as users tend to view them in short breaks in work, and due to the form factor (small screens). But when I connect my laptop to my TV – there is no difference in the experience . Therefore there shouldn’t be any difference in the format. And when online video becomes another part of the EPG, who cares where did the content come from? When AppleTV can deliver both high end movies and low budget indie flicks directly to your TV through the Internet – what is the platform? Is it TV or Internet?

The Missing Link

Like in every vision, the missing link is a business model. In my opinion, if online distribution and monetization would have been profitable enough, we would have seen more direct to internet TV quality shows. As long as the average online video CPM is 12$, nothing will change the current level of Internet originated productions. But I am positive that things will change as ad dollars are going online.

What’s your opinion?

Video, Social Media, and Unified Communication

I am writing this post after (hopefully) overcoming my jet lag in San Jose, California. I first came to VON a year ago, and this year, in Spring VON, I am moderating 3 panels:

Over The Top Video
Tuesday 2:50 PM

Using the Internet and IP technology to deliver video services has dramatically changed the end user’s experience in both choice and control. Video options abound, from special interest portals and closed circuit programming to the new intelligent set-top devices that use computer processing to deliver rich digital options. What will these options mean to the access carrier and what does it mean for the future of content delivery?

What will keep them coming to TV, when will they turn to the computer? Will changing viewing habits continue to change the options for video delivery? Will picture quality play a determining factor in the success of these new services?

Speaker(s):
Stephen Dennison Director of CDN Solutions, Content Markets, Level 3 Communications
Maribel Lopez Research Analyst
, Lopez Research
Perry Wu, CEO
, BitGravity
Moderator:

Kfir Pravda IMTC Vice President of Marketing and CEO
, Pravda Media

Online Video and Social Media
Wednesday 4:50 PM

Integrating video into social media applications seems to be a natural fit. New online video sites are beginning to shift more toward community-oriented platforms, where people with common interests can experience video content with complete social networking functionality such as chat, text messaging and interest profiles. This panel examines the viral growth of social networking in combination with traditional broadcast media, user generated content, live broadcast and video chat and how it will affect our viewing future.

    Who will be attracted, and what are the benefits of online video to the social networker?
    Who are some of the companies today providing online video and social media?
    What online video advertising models will take effect in community sites?

      Speaker(s):
      Matt Gore Vice President of Marketing, Paltalk
      Kathryn Jones Co-Founder, Synchronis.tv
      Rex Wong CEO, Dave Networks
      Moderator:
      Kfir Pravda IMTC Vice President of Marketing and CEO
      Pravda Media

      Deploying Cross-Vendor Implementations in the Real World – a Customer View
      Thursday 3:00 PM

      A panel discussing the issues in implementing cross vendor communication solutions for video conferencing and unified communication.

      Speaker(s):
      Mike Brosetti, CEO and Founder, Abovetel

      Dan Bruckner Director of IT Operations
      Stanford Hospital and Clinics
      Anatoli Levine
      IMTC President and Sr Director of Software Support RADVISION
      Moderator:
      Kfir Pravda IMTC Vice President of Marketing; CEO
      Pravda Media

      I am also participating in the following panel:
      Reference Architectures for Content Delivery & Unified Communications
      Thursday 1:30 PM

      This panel will address how to extract content from enterprise communications and insert content into both communications and collaboration within the enterprise. This covers everything from conference recordings to social network content, and there are a few standards, but this is mostly unknown territory. The focus here is not on solving the problem in the panel, but identifying how critical an issue this is, and what the major challenges are.

      Speaker(s):
      Mike Borsetti CEO and Founder, Abovetel
      David Boyer Chief Architect, Unified Communications Division
      Avaya

      Cary Bryan, Cisco Systems
      Kfir Pravda IMTC Vice President of Marketing; CEO Pravda Media
      Moderator: Anatoli Levine IMTC President and Sr Director of Software Support
      RADVISION

      I am looking forward to hear the following panel:
      General Session: Real-Time Social Communications
      Tuesday 4:00 PM

      This session will explore the state of Social Communications.

      Speaker(s):
      Jonathan Christensen General Manager for Video and Audio Skype
      Brad Hunstable Founder, Ustream.tv
      Loic Le Meur CEO and Founder, Seesmic
      Robert Scoble Managing Director, Fast Company
      Ramu Sunkara CEO, Qik.com
      Moderator: Jeff Pulver Chairman and Founder
      pulvermedia


      And:
      Moving Content from A to B: Issues and Options
      Tuesday 11:00 AM

      In a world of multiple devices with multiple connections to ‘open’ Networks and the virtualization of “The Deck”, multimedia content delivery is no longer about simply getting it there and billing for it later. It’s about dynamically choosing the least cost route and highest margin content sources…transcoding and transcrypting… ingesting from and publishing into multiple destinations simultaneously …intelligently generating and leveraging metadata for making recommendations and targeting ads…making efficient use of thenetworks at hand..and making sure everybody in the value chain gets paid. Come hear experts from Vantrix, Roundbox, and RealNetworks, discuss the challenges at hand and share best practices

      Speaker(s):
      Jean Mayrand Co-Founder & CTO, Vantrix Corporation
      Vinod Valloppill Vice President Product Marketing, Roundbox
      Moderator:
      Chris Steck IMTC CTO, and Director of Technology, RealNetworks

      If you are attending the event – email me at kfir@pravdam.com, or sms me at +972-544-9458066 and let’s talk!


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