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In a previous post I compared the feature set of some of the key live video platforms such as BlogTV. In this post I’d like to explore together with you, how can videobloggers leverage live platforms. By saying videobloggers, I am referring to creators who are making episodic content, that is produced professionally or semi professionally.
What is so special about live shows? I believe there are 4 main characteristics that make live vlogging unique:
1. Real time interaction – unlike blogging, where readers and bloggers interact a-synchronously, in live video platforms, one can chat with the broadcaster and others directly. this option opens a wide range of creative abilities.
2. Coverage of time critical events – sport and political events are great examples of media that losses it value as time goes by. If you don’t watch a football game live, knowing the score at the end of the game reduces your emotional reaction to the game itself. So, live coverage adds value to the media,
3. Expansion of the experience to those who couldn’t attend it
4. Capturing the energy of a live event.
So how could vloggers utilize this technology in order to augment their regular shows?
Here are some of my thoughts:
1. If you are vlogging about music, it’s a no brainer – shot a live gig, or interview the artist for a live Q&A session. This subject matter is the one that can benefit the most from this technology.
2. The same goes for politics. Q&A with a candidate, and streaming of a live debate with viewers comments are two simple ways to leverage this technology and enrich an already existing vlog
3. Live broadcasting can reduce production costs, especially of talk shows. I was looking into this topic in the past, and found that you can reuse live materials to create an edited version of your show. This way you can benefit in two levels: first, you are having a live talk show, that interacts with the viewers. Second, you reduce shooting time, as now you have the material for the edited version. Jonny is doing a great job in this field.
4. In a dramatic show, creators can do a special event of a live episode. Kathryn did a whole show like that, and I am certain that Andrew Lipson have a lot to contribute to this. However, even if one episode is done live and the rest is pre-recorded, producers can create an event around it, generating buzz from the fact that the episode is unfolded live and viewers can interact with the actors.
What are your thoughts? How can vloggers leverage this medium to enhance viewership of their shows?
They are glad to be alive too