A Dent in Apple’s Shining Armor

It started with the definition of pathetic:

People Waiting in line a week before iPhone Release

People Waiting in line a week before iPhone Release

And continued in a PR and operational disaster.

Last weekend Apple released two important updates:  iPhone 3G hit the stores, and iPhone 2.0 version software update was released. In a futile effort to limit iPhone grey market, iPhone 3G activation process was changed to include in store activation by AT&T or Apple representatives. As everyone (besides Apple apparently) feared, that process didn’t work that well. Some early shoppers had to wait for couple of hours before in-store activation succeeded, some were sent home to continue activation through iTunes, just to find the activation server down. Twitter and FriendFeed were full of horror stories about this process.

However, this is not the whole, or even the important story. The important story is the unfulfilled promise of MobileMe, the new .mac service from Apple. The service, dubbed by Apple as “Exchange for the rest of us”, supposed to automatically and instantly synchonize contacts and calendar entries between laptops, iPhones, iPod Touch and the web. Guess what? This insanely expensive service just doesn’t fulfill it promise. While web and mobile device sync works like a charm, desktop applications are synched between once to four times an hour. That means that if you add a meeting to your laptop calendar, and then close it, it won’t be synched with either web or iPhone/iPod. This point made some of MacRomurs readers pretty angry. These discrepancies are major enough to challenge even the most devoted Macheads.

So what did we learn today? First we learned that Apple, with all its glory, screws up once in a while. The shining armor just got a dent. Not clear if it will become a hole, but it is certainly a dent. Second, it is a reminder that at the end of the day, Apple makes software and hardware, not divine entities. Yes, they are much better than Microsoft’s product, in design, look and feel and overall user experience, but they are still, you know, computer stuff, that don’t always work.

As for me – I just hope that this is a mishap from Apple direction, and not a slippery slop towards Microsoft’s product’s level…


1 Response to “A Dent in Apple’s Shining Armor”

  1. 1 Adam Daniel Mezei July 16, 2008 at 2:25 pm

    Like Israelis, I think most Europeans had a big (schadenfreunde-esque) laugh at all the things that went on, over on the other side of the Pond.

    Well said about Apple, though, hear, hear.

    Eric Spillman and the whole Friday afternoon antics in L.A., as I’ve been saying all across the web, kind of make me glad that I’m living in Europe now, to be sure.

    Sharp post. Ta.


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