Twitter is a widely known application in the social media circles. Everybody is talking about it, and many use it. However, this application has a lot of potential in the corporate landscape.
What the hell is it?
It is an online service that allows you to follow short messages (up to 140 characters) of a group of people, vie the web, email, IM or text. Each user can subscribe to status messages of other users. The result is a notification stream as seen below:
The service also allows users to connect directly in private (what’s called Direct Message) or refer to one another publicly (by the usage of @).
Why people use it?
Oh, there are several use cases for this application. Some use it to keep in touch with their friends. Some use it s a professional tool, for information gathering and creating a conversation with a community. Some use it as a notification service for their podcasts listeners or blog readers about new material. And some just use it as an open chat platform.
Ah, ok, so it is another geek thing. Do you use it?
Yes, you can follow me here. And yes, many geeks use it, but it doesn’t mean it isn’t useful for your company. All the A bloggers are using it, so it is a great tool to learn what’s hot in the blogsphere and beyond.
Ok, so let’s say you are right – why are you talking about Corporate Twitter?
Knowledge management, collaboration and internal communication are major challenges for companies today. Now, think about the following scenario – a development team has a twitter for all the developers. Instead of IMing questions to each other, or emailing status reports, they can tweet them to the whole group and get responses through that system. Because the messages are short, users are writing very efficiently, so the noise is low.
Are you nuts??? Putting corporate information on an open platform? Just from thinking about it the guys from SEC will arrest me!
You are right, so here is a simple solution for you – the guys from WordPress created Prologue, a template that works just like twitter. so you can create such a site internally, based on WordPress, without internet access
Cool – how much does it cost?
Nothing. Buy a server, install wordpress, add that theme, and you are good to go.
Wow – geeks sometimes do cool things. Thanks!
I am not a geek.
Yes you are. You use Twitter. Anyway, What’s friendfeed?
That’s another story. We will talk about it in future posts.