Video, Social Media, and Unified Communication

I am writing this post after (hopefully) overcoming my jet lag in San Jose, California. I first came to VON a year ago, and this year, in Spring VON, I am moderating 3 panels:

Over The Top Video
Tuesday 2:50 PM

Using the Internet and IP technology to deliver video services has dramatically changed the end user’s experience in both choice and control. Video options abound, from special interest portals and closed circuit programming to the new intelligent set-top devices that use computer processing to deliver rich digital options. What will these options mean to the access carrier and what does it mean for the future of content delivery?

What will keep them coming to TV, when will they turn to the computer? Will changing viewing habits continue to change the options for video delivery? Will picture quality play a determining factor in the success of these new services?

Stephen Dennison Director of CDN Solutions, Content Markets, Level 3 Communications
Maribel Lopez Research Analyst
, Lopez Research
Perry Wu, CEO
, BitGravity

Kfir Pravda IMTC Vice President of Marketing and CEO
, Pravda Media

Online Video and Social Media
Wednesday 4:50 PM

Integrating video into social media applications seems to be a natural fit. New online video sites are beginning to shift more toward community-oriented platforms, where people with common interests can experience video content with complete social networking functionality such as chat, text messaging and interest profiles. This panel examines the viral growth of social networking in combination with traditional broadcast media, user generated content, live broadcast and video chat and how it will affect our viewing future.

    Who will be attracted, and what are the benefits of online video to the social networker?
    Who are some of the companies today providing online video and social media?
    What online video advertising models will take effect in community sites?

      Matt Gore Vice President of Marketing, Paltalk
      Kathryn Jones Co-Founder,
      Rex Wong CEO, Dave Networks
      Kfir Pravda IMTC Vice President of Marketing and CEO
      Pravda Media

      Deploying Cross-Vendor Implementations in the Real World – a Customer View
      Thursday 3:00 PM

      A panel discussing the issues in implementing cross vendor communication solutions for video conferencing and unified communication.

      Mike Brosetti, CEO and Founder, Abovetel

      Dan Bruckner Director of IT Operations
      Stanford Hospital and Clinics
      Anatoli Levine
      IMTC President and Sr Director of Software Support RADVISION
      Kfir Pravda IMTC Vice President of Marketing; CEO
      Pravda Media

      I am also participating in the following panel:
      Reference Architectures for Content Delivery & Unified Communications
      Thursday 1:30 PM

      This panel will address how to extract content from enterprise communications and insert content into both communications and collaboration within the enterprise. This covers everything from conference recordings to social network content, and there are a few standards, but this is mostly unknown territory. The focus here is not on solving the problem in the panel, but identifying how critical an issue this is, and what the major challenges are.

      Mike Borsetti CEO and Founder, Abovetel
      David Boyer Chief Architect, Unified Communications Division

      Cary Bryan, Cisco Systems
      Kfir Pravda IMTC Vice President of Marketing; CEO Pravda Media
      Moderator: Anatoli Levine IMTC President and Sr Director of Software Support

      I am looking forward to hear the following panel:
      General Session: Real-Time Social Communications
      Tuesday 4:00 PM

      This session will explore the state of Social Communications.

      Jonathan Christensen General Manager for Video and Audio Skype
      Brad Hunstable Founder,
      Loic Le Meur CEO and Founder, Seesmic
      Robert Scoble Managing Director, Fast Company
      Ramu Sunkara CEO,
      Moderator: Jeff Pulver Chairman and Founder

      Moving Content from A to B: Issues and Options
      Tuesday 11:00 AM

      In a world of multiple devices with multiple connections to ‘open’ Networks and the virtualization of “The Deck”, multimedia content delivery is no longer about simply getting it there and billing for it later. It’s about dynamically choosing the least cost route and highest margin content sources…transcoding and transcrypting… ingesting from and publishing into multiple destinations simultaneously …intelligently generating and leveraging metadata for making recommendations and targeting ads…making efficient use of thenetworks at hand..and making sure everybody in the value chain gets paid. Come hear experts from Vantrix, Roundbox, and RealNetworks, discuss the challenges at hand and share best practices

      Jean Mayrand Co-Founder & CTO, Vantrix Corporation
      Vinod Valloppill Vice President Product Marketing, Roundbox
      Chris Steck IMTC CTO, and Director of Technology, RealNetworks

      If you are attending the event – email me at, or sms me at +972-544-9458066 and let’s talk!


      2 Responses to “Video, Social Media, and Unified Communication”

      1. 1 MarkJulina March 19, 2008 at 11:18 am

        Interesting article.

        If it’s of someone’s interest I recommend everyone PG Social Networking Software ( for easy creation of a professional Social Networking web-site. They have just released a new version.
        To view and try the new version, download it from here

        It’s a very good script, works smoothly, without problems. Also they provide free support and installation services.
        They can also customize it and integrate some other templates. They provide hosting and optimization services.

      2. 2 John March 19, 2008 at 10:46 pm

        While reading this article, and I was struck that it probably was relevant to a social networking site, HumanBook, which has over 250 million profiles of people, including you, your friends, classmates and relatives.

        The HumanBook is a mutually managed people directory. People list their own real-life connections, and other connections they have awareness of, to create a lifelong network. The network houses the connections, and then the collaboratively updated address book nurtures them, assuring that they need never be lost. HumanBook is the tool that will allow you to cherish and sustain all of the connections of your whole life. So if you’re interested, go to and find your profile today!

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