Social media world is still evolving. while other, more established industries have clear models to measure influence and exposure, there are no good measures for these key metrics.
In a previous post, I’ve argued that size doesn’t matter in blogging. Meaning, the amount of readers shouldn’t be the key measure of influence. It is not how many read your blog – it is who. If your readers are the core group you want to reach, your blog would have a lot of influence. This notion is important especially in professional and business oriented blogs.
This point has a major effect on the way people blog. If the size of the crowd is not the key, rather his quality, then one is not bound to blog every day.
My post got several comments – some of them disapproving this way of thought. However, none of the comments managed to show a case where a professional blog is influential only due to the number of readers, or incoming links.
My friend (and relative) Keren Dagan, who brings with him years of experience in monitoring application and data mining, wrote a great post about the way he believes we should evaluate bloggers:
Lately I discover a new type of a blogger: I will call him the Web 2.0 type of a blogger.
This new blogger success is driven by his activity both offline and online. Offline activity means networking, creating groups and organizations, speaking in conferences, and more. This activity is mostly echoed (and documented) online.
Online is the rest, blogging, podcasting, answering comments, writing comments on other blogs, twittering about it, using services such as Digg, Technoarti, making friends and connections anywhere possible: LinkeIn, Facebook, Ning,, Flicker and the options are just growing). To be a serious blogger it means to live, eat and breathe the social digital world. All this activity is recorded – it is the expended fulfillment of the meaning of the blog term i.e. a web log.
In my world to be able to trace activity in a meaningful way I need to find a stream of event-rich data and or data from multiple data sources. As I described in the previous paragraph a web 2.0 type of a blogger touches multiple services and since we are all very numbers addict it is not so hard to collect this kind of “transactional” data. Most “social” services enthusiastically provide statistics about profile’s rank, popularity, number of friends and business connections.
At this point the existing bloggers’ supporting services are looking only at the blog, its content and references (links, diggs, and bookmarks) but I think that it is far more interesting to look at blogger
As you know, I am a strong believer in the synergy of online and offline activities, as well as leveraging blog’s content in other platforms. Keren is trying to analyze this issue in a more structured and methodical manner.
I am looking forward to Keren’s next post, where he would show his results and continue to develop his concept.
BTW – he is a "young" blogger- so please say Hi, and welcome him to the blogsphere!