Jeff wrote a great post about the way that telecom and social networks would merge in 2008. This topic is extremely interesting for me, both as a social media user and creator, and as IMTC VP Marketing.
For me, the first simple stage of this marriage – that I call social communication, is based on two main features – Presence and unified address book:
Presence – I’d like to merge all my status messages, and at the same time create differentiation between the different types of contacts I have. I’d like to define who would see that I am busy, not just say that I am. I’d like to update my status on all networks, sites and applications from a centralized source, targeting the right status to the right person, based on the level or type of connection I have with him/her.
Unified Address Book – I have connections in my LinkedIn network, Facebook, Xing, Outlook, and mobile phone. Why should I bother to differentiate between them? For me, I have only two considerations: who do I need to contact and in which format (synchronous voice conversation, voice mail, video conferencing, mail or IM). I don’t want to know what is his/hers "address" in any of these different means of communication. Who cares about telephone numbers, email address, IM nick names, and social networks entities? I just want to connect to the other person.
The one who would achieve that would change the way of communication as we know it. Can it be done by a small company? How would Standard bodies affected and effected from this process? I have no clue.
But one thing is certain.It is about time that Telecom companies understand that Facebook, LinkedIn and other social networks change the way people interact. They can ignore that – or be a part of the change. But they can’t stop it.