As the year ends, here are the three most important developments that can change the online video market as we know it:
1. Content Discovery – as new blood and creative people are getting into the online video market, users are overwhelmed by the amount of unknown content out there. Technologies today do not provide a good solution for that. This issue prevents new content creators to get to wider viewer circles. One interesting direction that was not fully explored in 2007 is to mix online video and commercial content in a single engine, discovery site or recommendation mechanism. Some are starting to do that, but there is still a long way to go before an application would offer me both "The Wire" and "35". Do it on my TV screen as part of my setup box and I am in love.
2. Cross Platform Content Delivery – a long definition for a simple request – help people watch their online video on their TV screen. Most online creators are still providing video only productions, where users experience is the same on TV and their computer screen. The ones who would enable my mother to simply watch "Ask a Ninja" on her living room TV screen, not only become a rich men – but also change the online video market as we know it. If you think this is last year news – please bear in mind that Apple TV is a flop, Microsoft Media Center is still used mainly by tech savvies , and online video is NOT main stream entertainment.
3. Top Talents Getting involved in Online Entertainment – and experimenting with new kinds of storytelling: yes, content is king, but only amazing content will gain traction in the mess of UGC, mid tail and pirated commercial grade videos. Though I’d love to see a direct to Internet video production by Simon David, I’d be thrilled to see an online ARG by Rodriguez, or a new kind of high end drama that gives the viewer added value by seeing it online.
Jeff Pulver’s predictions can be found here.