BlogTV launched toady their new homepage with the following sections:
1. Improved subscription process – with email and twitter alerts, and future SMS integration. Though this feature was already in earlier in previous versions, now users can easily subscribe to new shows from almost any page at the site
2. “Upcoming” section – the most interesting feature is the new Upcoming part of the site. Sources in the company see this part as key to success of their site.This section will show in the feature shows users might like based on their preferences, their friends preferences and editors choice.
3. Featured shows section – handpicked by the editor, this section will help to promote new shows.
Company sources believe that these features will create what they refer to as the first live Internet TV listing, and improve their position in the market.
It is interesting to see that BlogTV see content discovery as key to their success. Time will tell if this is another battle in the feature war against Ustream and operator11, or a knockout from BlogTV side. Somehow it seems to me that switching costs are so low in this market, that only brand and strong community tools can create a real differentiation in this market.
UPDATE – the company also launched a new Facebook application. The most interesting feature there in my opinion is the ability to see if any of your contacts are now live, and the ability to notify your friends easily on your show. See Techcrunch post for more details.