When I asked Om Malik in a joint panel at Blogference if he has plans to go into podcasting and Internet Video shows, he said that he was thinking about this direction. Less than a month later, Om published his first show, in cooperation with Revision3. The show covers Internet trends and analysis, topics he analyze in his blog.
Contrary to what I thought, the initial aim of this product is not to get more advertising dollars. In a recent conversation, Om stated that he viewed video as a medium that surpass the limits of blogging – while posts has to be short and precise, online video enabled him to do long form interviews. Another angle I found interesting is that Om saw this medium as a mean to let viewers analyze the information given on their own, based on raw interviews.
And, as always, beyond the regular business concepts and needs, Om just stated that “it is fun” – I can’t agree more.
I wonder if we will see a lot of professional bloggers adding original video to their media offering. Video production requires different type of planning and production, it is more time consuming than blogging, and in today’s market, doesn’t necessarily brings more viewers than textual blogs. This would change if video production companies will tailor their service to fit bloggers, by reducing the planning and production overhead from the bloggers themselves. Script is especially crucial here – not necessarily a strong blogger’s capability.
In any case, if I was BlogTV or Ustream I wouldn’t hold my breath – when I’ve mentioned the option of having live sessions, he simply said that his schedule is too full for that. This is another proof that live broadcasting is not as appealing as pre-recorded content, an issue I’ve raised in a previous post.
Good luck Om!
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