It is the most efficient social network I know, and I spend a lot of time during the day actually working with it. I market events in Facebook, create special interest groups, and connect to new people. Linkedin seems to be a boring corporate product with no fun at all.
However, here are several questions I ask myself when I read these statements:
1.Does Facebook and Linkedin serve the same need? Not for me. I am using Linkedin as a dynamic address book, that helps me to keep track of my business contacts. I also use it in order to find and connect with new people professionally. I use Facebook to interact with my friends and business partners. It is a completely different need and function. One does not replace the other. If you want to know my job and contact details,contact me through Linkedin. If you to know me – connect with me through Facebook.
2. What can reduce Facebook efficiency and usability for me? Two main things can make me stop using Facebook – too much advertisement and spam. Considering the fact that Facebook needs to make money, advertisement will grow. Spam is controlled in the network today, but the minute I’ll get an unsolicited email, I’ll shut down my profile and move to another network. Which brings me to the next point.
3. Does Facebook treat me as a customer or as a hostage? This is by far the most irritating issue in Facebook approach. Linkedin sees me as a customer. I have ownership on my contact list, and I can export it to my outlook without too much effort. Facebook approach is just the opposite – if you want to keep in touch with YOUR friends you have to do it through the site, as they don’t allow you to export their contact details easily. And don’t start telling me privacy is an issue – THESE ARE MY FRIENDS. If they don’t want me to have their contact details they won’t connect with me in the first place. If Facebook cannot keep their customers happy without forcing them to use their site as communication mean, they have a problem with their value proposition. If they think they offer good enough service, why don’t they allow me to export MY FRIENDS’ contact details easily?
I am using and continue to use both Linkedin and Facebook. Both are good services. I hope that Facebook will allow me, the user, to decide what to do with my contact list.