Mogulus – Professional Live Broadcasting

I was lucky to be included in Mogulus closed beta this week. Mogulus is another Personal Broadband Broadcasting platform, similar in some aspects to BlogTV and Ustream.

Mogulus is loaded with top notch features. You can add logos, tickers, backgrounds, show schedule and other information to live broadcasts. A major feature of the platform is the ability to use several cameras in one show, with contributors from all across the world. Furthermore, you can rate your show as it fits all audience, R rated, etc.

It doesn’t stop there. You can search for video clips, online and on your computer, and add them to your show seamlessly. You can also create a storyboard for your show. These features, combined with the use of multiple cameras, make this platform by far the most professional application out there.

Moguls has a full blown control room, where a person can control all these abilities. Therefore, It enables a professional work flow, separating the presenter and the producer.

The Show can be embedded in other sites as well.

The most interesting point is a missing feature – you can’t chat with the presenter.

So, what’s the difference between Mogulus and BlogTV or Ustream?
Mogulus offer different experience and aimed at different media creators.
BlogTV and Ustream have two strong attributes – they are easy to use, and enable interaction with the presenters. You just plug in your camera, and you are live. The interactivity feature makes these applications more community oriented then Mogulus.

Mogulus setup time is relatively long, as you need to go through a long list of features and decide whether to use them or not. It also has a structured work flow, including creation of storyboards.

In case Mugulus are aiming at high end users, who want to create a high quality live broadcasting experience, they have a very compelling offering. However, the product is too complicated for people who just want to broadcast quickly, and build a community around their content.

In a way, BlogTV/Ustream is the live broadcasting equivalent of basic UGC clip with a guy crashing into a wall, while Mogulus is similar to high end shows, that requires planning, script and time to create.

It is not that Mugols can’t approach BlogTV/Ustream market. If they just add a shortcut button on the first screen of the studio site, allowing users to immediately go online, they can have a decent offering for the UGC crowd.

I’d love to hear Mogulus team’s views on this market and their future plans.
More to come…

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