Meta Aggregators – a new segment in the online video market

My friend Chris wrote an insightful article in killerapp about the role of meta-aggregator in the online video market. The story is simple – there is a major problem today for both content creators and viewers – find something good to see. There are a lot of shows, and it is hard to find the good ones (and I’ve blogged a lot about what’s good for me – though not sure it is right for every one). Meta aggregator (like Network2) are solving this problem by being both platform agnostic (meaning that you can find there content from, Veoh, YouTube etc) and getting rating from users and editorial team in order to find good shows.

Being platform agnostic is a key issue in my opinion. The market is not dominated by a major platform yet, so from viewers and content creators point of view there is a need to both consume and distribute media across all platforms. Also, inclusion of main stream media shows in these sites is crucial, as it will help smaller content creators to be found (people who are looking for the latest 24 episode will also see indie production based on their taste).

How can these companies make money in this model? Well, some meta aggregators will go the advertisement path, and some will take the distribution path.

I wonder how this segment will unfold.


4 Responses to “Meta Aggregators – a new segment in the online video market”

  1. 1 Alan Sherin May 23, 2007 at 11:19 pm

    Great post Pravda. We have been working in this space for over 2 years and agree there is a major problem today for both content creators and viewers in finding something good to see as well as provide a platform for content owners to manage and distribute content.
    We have developed a killer solution to both problems and are just now becoming visible in the market as a player in this space. We don’t sign deals with major media companies like Joost. We don’t serve only one type of content like YouTube or Revver. Our video search combines the timeliness of a feed based search with the precision of a crawl based search and returns the most relevant and comprehensive results across the entire Web. VeZoom utilizes proprietary video search technology and an advanced algorithm that ultimately allows consumers to easily and efficiently sift through massive amounts of video content. VeZoom scours over 15 million videos worldwide everyday to deliver the most comprehensive video focused search available. Better results than Google Video, AOL, and Yahoo. Try it yourself and see!
    While VeZoom provides a super-fast “platform agnostic” video search engine/aggregator, our products provides digital distribution and advertisement solutions with Intelligent ad serving to context based video serving. Solving the problem of video delivery for mid-tier content producers and giving them a means to monetize their assets directly to the public. It is the democratization of video fulfilling the promise of the million channel universe.

  2. 2 Sean MacGuire November 8, 2007 at 10:17 pm

    Pravda, you’re correct… the sheer quantity of content, which is growing quadratically makes it really really difficult to get any sort of exposure.

    We’re solving this in a couple of different ways. First, we created a new distribution format – a blipcast – which allows users to navigate through vast amounts of video content really quickly (we call it hypernavigation).

    We’ve wrapped all of this in a framework that metasearches the usual suspects (as a facebook app for testing).

    I’d love feedback – try it at

  3. 3 Kfir Pravda November 10, 2007 at 8:22 am

    Sean,I have to admit that I’ve tried to use your site, but didn’t get it just yet…. would love to connect directly and discuss your product.

  1. 1 Vezoom - Meta Aggregator with a twist « Media,Technology,and Rebel Filmmaking Trackback on June 4, 2007 at 4:20 pm

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