My friend Chris wrote an insightful article in killerapp about the role of meta-aggregator in the online video market. The story is simple – there is a major problem today for both content creators and viewers – find something good to see. There are a lot of shows, and it is hard to find the good ones (and I’ve blogged a lot about what’s good for me – though not sure it is right for every one). Meta aggregator (like Network2) are solving this problem by being both platform agnostic (meaning that you can find there content from Blip.tv, Veoh, YouTube etc) and getting rating from users and editorial team in order to find good shows.
Being platform agnostic is a key issue in my opinion. The market is not dominated by a major platform yet, so from viewers and content creators point of view there is a need to both consume and distribute media across all platforms. Also, inclusion of main stream media shows in these sites is crucial, as it will help smaller content creators to be found (people who are looking for the latest 24 episode will also see indie production based on their taste).
How can these companies make money in this model? Well, some meta aggregators will go the advertisement path, and some will take the distribution path.
I wonder how this segment will unfold.