VON07: Uri Shenar – Internet Will Bring Television To Its Normal Size

Uri Shenar, the guy behind Aniboom, and ex big media exec in the Israeli industry, gave a great presentation at VON about new media trends. He presented the concept that that internet would get TV to the right size and influence it supposed to have, just as Radio focused on talk shows and music instead of drama and sitcom, when television came to life.

In my opinion the fact that indie content creators can distribute content everywhere, on every device, in every business model gives this community a lot of power. Big media has to work slowly and carefully due to fear of cannibalization. The little guys don’t have anything to cannibalize, so they can run faster. As this process continues, TV main strength will remain mainly in events – American Idol, Soccer finals etc.

An interesting twist is that Uri is planning a live internet event called Aniboom Eyedoll (you can understand the concept from the name). As he is the one who pushed event television in Israeli traditional media, this experiment is extremely interesting.

More to come…


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