My media consumption habits are quite tech oriented. I download most of my favorite shows (Prison Break, The Wire) using Bittorent. I watch them as they air in the US, regardless of local schedule ( I live in Israel btw…). I use my mobile phone for mobile email, news, and where I can locate a hotspot – download videos. I use Democracy to see webisode and shows I find in Network2.tv.
And, most important point is that these channels are the ONLY ones I use in the last couple of years. I don’t have cables in my apartment, and don’t watch regular TV.
Well, at least until yesterday. Me and my better half decided on subscribing to the minimal channel package of the Israeli cable provider. After less than 24hrs with good old television, one thing I can tell you is that when you are used to On Demand experience, this whole programming concept looks ridicules. I was astonished to see the amount of commercials, and even worse – low level content that broadcasted in prime time.
My parents don’t have any problem with that – they like the fact that in a specific time they get show X with production quality Y. But for me it was extremely annoying to wait till the commercials end, to wait till the best shows are on, and to see a lot content, that in most cases, isn’t relevant to my interests.
It seems to me that in an on demand world, viewers are spoiled. As my nephew says – they want it, and they want it now. Content creators who used to rely on obedient viewers, or piggyback low quality productions on high rating shows, should wake up and smell the coffee.
We are spoiled. We know what we want. We know when we want it. We know how we want to watch it. So please, just make sure we can find it, download it quickly, and watch it as we see fit…
A picture of a Future On Demand Viewer